Desi online retailers like Flipkart.com, myntra.com unleash ad blitzkrieg

MUMBAI: A fledgling Indian online retail industry has unleashed big buck mass media advertising in the past six months as they seek to build businesses with a broader urban consumer base in the country. Advertising from e-tailing portals surged 228% on television, 78% in print and 797% on radio compared to the same period last year, said data from TAM Media Research. Start-up firms-such as Flipkart.com, myntra.com-flush with funds from private equity investors led the way in creating brand buzz going beyond the top metros, which some skeptics argued was reminiscent of the build-up to the dotcom bubble a decade ago. The growth numbers from TAM are based on ad volumes and not absolute spends. One industry source said the Bangalore-based online retailer Flipkart has marked Rs 100 crore as its advertising budget- significant for a four-year-old firm still soaking in losses. Flipkart, which sells books and electronics online, is labelled as the poster boy of Indian e-commerce and has invested heavily in building distribution and brand visibility across 50 cities. "E-commerce is at a very nascent stage but witnessing a lot of traction with urban audiences. Mass media advertising by e-commerce players will hasten this process and make more people shop online," said Ravi Vora, VP, marketing, Flipkart.com, backed by marquee investors such as Tiger Global and Accel Partners. Travel portals like makemytrip, yatra and cleartrip entered mass media advertising sometime back but the rush of brand-building activity from the e-tailing fraternity worries critics, who caution against the hype surrounding online retailing. "It is widely known that advertising does not build a strong online business. Successful online brands like Amazon, Facebook, Twitter and eBay almost never advertised. Great online brands are built through tremendous word of mouth. If you don't organically have it, no amount of ad spend can get it for you," said Mahesh Murthy, founder, Pinstorm, and co-founder, Seedfund. Rishi Khiani, CEO, Times Internet, which runs timesdeal.com and indiatimes.com, agreed, "The advertising push may drive initial traffic but post that the growth will depend on the word of mouth. Advertising does help in creating a differentiator but brands have to maintain their margins to run the business successfully," he said. Flipkart and others have been able to shore up sales riding on the back of ongoing media spends. "We feel our campaign has been successful and we plan to continue with our marketing activities," Flipkart's Vora added. India's consumer internet story has been one of the hottest themes for US investors, which was reflected when makemytrip listed on Nasdaq last year with $1 billion market cap. "The intersection between deepening internet penetration and rising disposable income in India is an exciting sweet spot," said Brewer S Stone, MD, Pacific Crest, a boutique investment bank involved with makemytrip's US listing, in a recent interaction. But Murthy, an internet industry veteran, cautioned: "This happened the last time around when Rediff, Indya and HomeTrade spent loads of cash. It will happen this time around too-just let the dust settle down in a year's time. We weren't prepared for the last bubble." The Indian e-commerce market is expected to cross Rs 46,000 crore in 2011 driven by the travel industry, with Indian Railways accounting for bulk of these transactions. The e-tailing industry is a distant second with 8% share, according to estimates from the Internet and Mobile Association of India.

Sabeer Bhatia's JaxtrSMS to allow free SMSes

MUMBAI: Jaxtr Inc, founded by Sabeer Bhatia and Yogesh Patel, on Wednesday launched JaxtrSMS, a cross-platform open texting application to send SMSes to anyone in the world for free. "We have developed this application that runs on all mobile applications in the world, including iPhones, Androids, Blackberrys, J2MEs, where one can send unlimited free text messages from his phone to any mobile phone in the world," Jaxtr Inc CEO and co-founder and co-founder of Hotmail Sabeer Bhatia told reporters here. At present it is very expensive for sending international SMSes costing Rs 5 per message, he said. JaxtrSMS, which was developed in the country, is expecting at least 100 million subscriber base globally, he added. "We witnessed tremendous response to this application during the soft launch where users across 197 countries downloaded it in a few weeks and expect 100 million subscribers by end of next year," Bhatia said. The company will generate revenue through advertisements and premium services like archiving texts, multimedia, video etc, which will be available by mid next year, he said. The premium services will be available for the subscribers at a very nominal cost, Bhatt said. "We are talking with advertisers," he said. The US-based company is looking at USD 10-15 million investment in JaxtrSMS in another couple of months. "We are in talks with a few investors and are looking at investing USD 10-15 million in a couple of months time," he added. Bhatia said this application would be in accordance with the regulatory provisions of the country. Globally, there are 4.2 billion texters worldwide and it is expected to reach 12 trillion by 2015.

Karnataka to get three new railway lines: D V Sadananda Gowda

BANGALORE: The Railway Ministry has approved three new railway lines in the state, Karnataka Chief Minister D V Sadananda Gowda said here today. "Three new railway lines - Gadag-Wadi, Kengeri-Chamrajnagar and Srinivasapura-Madanapalled - have been approved (by the Railway Board)," he said delivering keynote address at Business Standard Infrastructure Round Table 2011 here. About Rs 24,000 crore worth projects are being undertaken in the state, including 2,137 km of new railway line in Karnataka, Gowda said. "Gauge conversion and line doubling works also are being undertaken," he added. The state government has also received in-principle approval for Metro Phase II from the Central Government, he added. About air connectivity, Gowda said both Shimoga and Gulbarga airports, being developed under Public-Private Partnership (PPP), would be operational before July 2012. As many as 105 infrastructure projects under PPP format are underway in the state and are at various stages of development involving an investment of Rs 80,946 crore, he said. Karnataka has been at the forefront in various sectors including education, health, business, communication and information technology, he said. "The state contributes up to 8 per cent of India's industrial income and 9.8 per cent of product exports," Gowda said. Karnataka is the seventh largest and fifth most urbanised state and ranks third as a recipient of FDI, the chief minister said. Gowda also said the government was taking up major projects like the greenfield port at Tadadi, Dabhol-Bangalore gas pipeline, city gas distribution for Bangalore, international transit centre at Subhashnagar and traffic/transport management centre at Hebbal.

Air India owes Rs 2,310 crore to oil companies

NEW DELHI: Air India and its subsidiaries owe Rs 2,310 crore to the oil marketing companies, Civil Aviation Minister Vayalar Ravi informed the Lok Sabha today. "Till the end of first fortnight of September, Air India has a total due of Rs 2,310.65 crore, of which the cash strapped national carrier owes Rs 1563.67 crore to Indian oil Corporation, Rs 409.82 crore to Bharat Petroleum Corporation and Rs 337.16 to Hindustan Petroleum Corporation," he said in a written reply. He said that in order to help the national carrier, a Group of Ministers last month agreed to grant a credit period of three months as sought by airlines management. "The credit period, however, was agreed without exempting Air India from payment of interest," the Minister said. Facing liquidity crunch, the national carrier has a debt of Rs 22,000 crore as working capital loan and around Rs 21,000 as aircraft acquisition loans. In reply to a separate question, the Minister said Air India has withdrawn its services from 14 routes, which were not profitable. The routes are Mumbai-Sharjah, Calicut-Doha-Bahrain, Mumbai-Vadodara, Kolkata-Ahmedabad/Jaipur-Kolkata, Hyderabad- Mumbai, Chennai-Calicut, Chennai-Mumbai-Kuwait, Hyderabad- Cochin-Coimbatore-Hyderabad, Kolkata-Hyderabad-Kolkata, Bangalore-Singapore, Chennai-Coimbatore, Mumbai-Nairobi, Chennai-Damman and Kochi-Agatti (which was later reinstated). The Minister also informed the House that due to pilots' strike from April 27 to May 7, Air India has suffered a revenue loss of Rs 200 crore.

Set Your Own Goals

If you’ve ever operated a home-based business opportunity or even a large franchise you know that setting goals is critical to gagging your success. Setting goals should be an integral part of your overall business strategy from the very first day. Taking advice on what those goals should be can be tricky and may cause some tension if you work with others or have a partner. It can often cause some problems. Often, we’ve repeatedly been told over and over that taking advice and listening to other people who are supposed to be more experienced and wiser than we are is a key to success. I’m here to tell you that this may not be the case at all. Unless these people have very similar experiences, have ran the exact same business opportunity that you are planning to run, or have a specific skill set that applies directly to what you are doing, my advice is to set your own goals. Taking advice from non-experts like friends, business associates, relatives and who knows who else can get you pointed in the wrong direction. It can often cost you time, energy and money. So, layout your short-term, medium-term, and long-term goals and spend a full day brainstorming. Try not to let emotions like laziness, greed, wanting quick answers and other perfectly normal human factors get in the way. Make sure your set of goals will aid you in making your life easier, as well as, making you more money with less effort.

How To Grow Your Existing Business

Are you living the American Dream by owning your own business? Is your business doing well but you now need to grow? Maybe you aren’t seeing the returns on your business that you thought you would have when you first opened. Maybe you decided to open a home-based business after being laid off or fired? Maybe all you need is some growth ideas to blow up like nitro. If you’ve already mastered the basics like providing top-notch customer support that can create word-of-mouth buzz about your business and you have a solid business plan in place, what you might need is to employ some strategies that can grow your business in ways you might not have thought of yet. Below is a list of sure ways to set your business off like a firecracker in Q2 of this year and beyond. Expand on existing products and/or services to fully maximize the market potential for what you already sell. After all, offering a wider selection of what your customers already like is a proven way to increase revenue. Developing new products and/or services from your existing base is a way to increase both your revenue and your market share. You can even survey existing customers asking them what they would like to see added to your existing platform of offerings. Employ new ways to increase the sales of your existing products and/or services. Think of possibly adding on a new sales person, a freelancer, an intern, an independent contractor or even a family member to help you out. If you’ve been wearing all the hats you might have been missing hours per day that could have been better suited selling rather than doing other tasks. Development and deployment of new technologies to aid in how you interact with your customers can do wonders. Sending out emails, newsletters or adding a blog to an existing web site can all help increase revenue. Also, consider opening a merchant account so you can accept more forms of payment. If you haven’t built a web site in today’s market you can’t afford not to have one. This is one place you can expand your reach to a global market place with not much expense to get up and running. Think about offering your business as a business opportunity, distributorship, licensee opportunity or even as a franchise. By doing so, you can duplicate your existing efforts and create multiple revenue streams that will work hard for you in the coming months and years. If your business is highly specialized and you feel that you’ve tapped your niche, try to think of new customers that can correlate to your existing ones in new market sectors. This can be a surprisingly rewarding exercise. If you partner with a company or person in a related industry or maybe even within your own industry that you don’t directly compete with, you might create a synergy that can boost your bottom line quickly. This can be one of the least expensive and most effective ways to grow your business. Remember, if you do nothing to grow, then most likely you will receive no results in return. Know your products, know your services, know your customers wants and needs, know your market sector, know your industry and always try new things to grow your business.

Time Management Tips For 2011

So you think you’re organized? Maybe that’s true of your dusty, messy desk that you cleaned up just the other day. Windex, Pledge, a few file folders and a shredder can work wonders, it’s true. However, have you given the same degree of thought to organizing your time? Getting added value out of the oh-so-limited time you have at work can be critical to your success. Why not add to your list of New Year’s resolutions the commitment to manage your time more effectively in 2011? If you’re anything like most other home-based or other small business owners, wearing different hats and jumping from job to job and task to task during the course of a single day or even a single hour is commonplace. Running so fast and furious all the time, you may feel like a bit more focus on maximizing your efficiency and productivity is in order. As we all know too well, there are only 24 hours in a day. Given this tremendously inconvenient limitation, I submit that this whole concept of “time management” is actually a misnomer. After all, you can’t ever really manage time…it just marches on and waits for no man (or woman), right? What you really need to focus on is how to more aptly manage yourself. Managing yourself requires dedication, a plan and focus, which then pay off in the form of greater productivity and hopefully more revenue. Increased profitability is often a great, potential side effect of better self-management. So, how do you “manage yourself” more effectively, and what steps can you take in this direction? Here are my tips to better self-management in 2011: First, you’ll need to have a realistic understanding and appreciation for exactly what it is you do in a typical one-week cycle, what activities you make a priority and why. If you haven’t ever taken the time to map out your work week, you may be in for a shock. Oftentimes the things that take up the most time in our day are the ones we think about the least. Take five work days (or more) to write down everything that you do, as well as when and how long you do it. Keep detailed notes. Commit to doing this for one week without changing your normal routine. You’ll soon start to see patterns. Despite the fact that you may become aware of where you can begin to make improvements, you must resist the urge to change anything at this early stage. Just keep doing everything you would normally do in an “average” week until this exercise has been completed. Use your smart phone, a piece of paper or whatever you need to that’s quick and easy, so that the task of keeping a record is as simple as possible. Whatever note-taking approach you use, make sure it’s accessible and with you at all times, or you won’t follow through. Do not try and use your memory. Only by writing everything down with start and completion times will you be able to review everything the way you need to later. Make note of even the shortest and slightest tasks, like phone calls and even a coffee or food break. Consider using iCal if you use a MAC or even Outlook; and if you want to invest in some task/time-tracking software, here are a few ideas for you: http://www.cyber-matrix.com/project_clock.html; http://www.timewriter.com/; http://www.spudcity.com/traxtime/; http://www.dovico.com/dovico_timesheet/timesheet_management_features.aspx Now that you have spent a week detailing what you typically do, it’s time for you to analyze the “data.” The best way to get started is to break the week down into days and hours, if you haven’t already done so. Next, you need to analyze your findings to figure out where you’re wasting the most time in the most unfocused ways. More often than not, these kinds of things will jump out at you pretty readily. The next step is to design a new self-management plan. Changing your behavior means being honest with yourself. Where are you wasting time the most? Do you really need to take every phone call that comes in right that minute, especially when it detracts you from getting a deadline met? Are you spending too much time chatting with current customers, when you need to be drumming up new ones? If you can make the conscious decision to stay away from tasks that are less important, your newfound focus on what is most critical for success might allow you to take some risks for a change. Who knows, you might even find you can bite off more than you ever thought you could chew and feel good about it for a change. Be careful not to over schedule yourself or assign yourself too many tasks at first. Keep in mind that good self-evaluation and any subsequent and meaningful change is always conscious and starts out slowly. Becoming more focused and productive is a process, one that may take weeks or even months. Get started by setting aside a minimum of ten minutes each day at a specific time of day to focus and articulate to yourself what it is you need/want to get accomplished before the day, week or month is out. It takes a fair degree of discipline to do this in a regimented way, but it’s worth it when you start to see results. Once you’ve mastered the planning process for focusing your energies and doing things differently, it is time take action. Start by cutting out the small things that you identified as “time-suckers,” as I like to call them. Taking personal calls from friends or even family during scheduled work time is just one example of something that can easily be reprioritized, unless there is an emergency of course. Managing yourself and how you spend your precious time means dealing with the smaller issues before delving deeper into the larger challenges. Remember to always assign time limits to your tasks, no matter what their size. Then do your best to stick to it. The key to focusing your energies so that you can maximize your productivity and contentment at work is consciousness. Be conscious of what it is you’re spending your time doing. Be conscious of what it is your employees are spending the most time on. Stop and make a plan for how to refocus your and their energies and then take the steps to change the way you get things done in 2011 ― one day, one week, one month at a time.

The Top 10 Reasons Why Businesses Fail

According to the U.S. Small Business Administration, your chances of making it in business for five years or more are roughly 50/50. Okay, so the odds could be better, but they could be a whole lot worse too. As is true with so many things in life, much of how you perceive your odds depends on your attitude. If your attitude going into any new business venture is that failure is not an option, then maybe it just won’t be. One thing IS for certain ― having a great attitude won’t mean anything at all unless you take the necessary action to support it. And taking the correct action depends on having the knowledge you need to do what you should or should not be doing at exactly the right time. Whether it’s at start-up or even if you’re three years into growing the most promising business there is, no one DOESN’T fail by accident! Simple as it sounds, the first step on your road to deciding whether or not to start your own business ― whether it’s in the form of a home-based or other small business, franchise, licensee opportunity or distributorship ― is to build your knowledge about the potential pitfalls right up front. Of course, that kind of homework takes a lot more time and certainly space than we have here, but that doesn’t mean we can’t get you thinking. To that end, here’s a broad-brush look at the top-ten reasons why businesses fail: 1) Inability to Manage Loss of Revenue ― This is perhaps the biggest contributing factor to the failure of businesses today, due largely to the current economic downturn. However, a good number of businesses fail for this reason even when times are good. While it’s true that recent hard times have caught many businesses off guard, the ones that are especially at risk for failure are those that have no back-up plan for how to survive when times are tight. Successful businesses are constantly scrutinizing their operating expenses, receivables and inventory, as well as the prices they’re charging for the products and services they provide to figure out how to cut costs and keep the cash flowing. In essence, they are always one step ahead in planning for that rainy day ― okay, sometimes it’s a tsunami! Of course, all the planning in the world won’t mitigate every business casualty out there, but staying one step ahead of the economy’s inevitable highs and lows sure helps. 2) Not Enough “Know-How” ― You may know how to build a widget better than anyone else, hands down, but having the technical expertise to run your business is only half the battle. Why? Because running your own business requires tremendous acumen in doing just that ― running a business. And believe us when we say that running things is much more complicated than it might seem. Owning your own business requires a perfect balance of ownership with actual management skills in everything from human resources and accounting to marketing and financial planning…and everything in between, which is why having an experienced mentor to advise and counsel you is so important. And, as a general rule, when it comes to choosing just the right mentor(s), it shouldn’t be a friend or family member! Rarely are these individuals the successful, experienced entrepreneurs you need and can count on to give you objective feedback. 3) Inadequate Business Planning ― Countless books and articles have been written on how to write a sound business plan. Some plans are complex, while others are relatively simple and straightforward. All of them are entirely necessary, especially if you need to secure start-up funding for your new home-based or other small business. Amazingly, many small business owners who have the resources they need to get going just jump right in with no plan whatsoever. Guess what? Statistically, they don’t do very well. In addition, too many entrepreneurs get into business for reasons of ego as opposed to identifying a legitimate need in the marketplace and then filling it. Or, they don’t do their homework and then make a true novice misstep, like picking the wrong location or trying to compete with an already well-established competitor without a clear and distinctive marketing plan. And guess what? Those businesses oftentimes don’t last very long. Bottom line…any start-up, no matter how big or small, needs a sound business plan from the outset if it has any chance of succeeding over the long-term. 4) The Two Cs: Capital and Credit ― Securing start-up capital for your new business is just the tip of the iceberg. Far too many anxious entrepreneurs think that if they have the money they need to just get things going, that’s plenty. Actually, that’s just plain crazy. Even the businesses with the best plans for success take at least three to six months to make any kind of profit…and that’s assuming everything goes according to plan. To be safe, you need to have money over and above start-up to sustain you throughout the first year. Also, be aware that overspending in the first year can be a real problem, especially if you’ve got big dreams, good credit and even remotely inflated expectations. The key is to not spend money you don’t have or that you are not absolutely sure you can’t get back. This holds true when it comes to fixed assets ― computers, phones, machinery, equipment ― as well as liquid assets, such as inventory. 5) Marketing Failures ― This one is simple and really straightforward…you must have a really strong and well-conceived marketing plan. No “seat-of-your-pants” marketing will do if you want to have a real shot at succeeding in any business, especially in the first few years when you must make a name for yourself and establish a loyal client base. 6) It’s All About the Where! ― The old adage that location is everything really holds true in business. Depending on your product or service, foot traffic may be critical to your doing well. If you’re off the beaten path, that’s not good. Of course, a lack of traffic can be made up for with a good, solid marketing plan, which goes back to our last point. If your products and services are being marketed online, especially in whole or even in part, then hiring a company that does SEO (Search Engine Optimization) work is a necessity. Remember, with the advent of the internet, the “where” of your business venture is not just real, it’s also somewhat virtual. 7) It’s Not Personal, It’s Business ― Yes, it’s everyone’s favorite line when they have to do something they don’t like in business, but it doesn’t just apply when you’re trying to justify a hard-to-make decision. The fact is that way too many self-employed or other small-business owners go under every year for the reason that they can’t separate their business expenditures from their personal finances. You’d think it’d be common sense to NOT use that latest check from a client to pay your car payment, and you may think you’ll earn it back in no time and just replenish the stores. Trust us when we say it rarely works out that way. At the end of the day, any smart business owner does everything on the up and up at all times and ensures that any business-related funds stay where they belong ― in the business. 8) Letting the Competition Get Ahead ― Of course, competition will kill you every time, but only if you let it. It’s amazing how many businesses find their groove and then figure that things will always stay the same, so much so that they don’t have to change with the times and, more importantly, the competition. Fact is, when it comes to competition, the only thing that’s certain is that there will be change. The truly savvy and successful entrepreneur is constantly scoping things out in an effort to always stay one step ahead. 9) Growing Too Fast ― Growth sounds like a good thing and it is! Who doesn’t want their business to grow and grow and grow, right? As long as growth is anticipated and planned for, that means it can be managed and that’s good. However, overexpansion usually connotes a lack of preparation, and that can be deadly. Keep in mind that, especially in the first few years, slow and steady is what will oftentimes win the race when it comes to the long haul, which again circles back to the point about first-year funds ― if you’ve got what it takes to sustain you, you won’t be in such a hurry that you risk losing it all by moving too quickly. 10) Failure to Employ New Media ― The importance of developing and maintaining an online presence in business is becoming more and more critical with each passing year. Having a business website to drive traffic and develop and maintain customer relationships is pretty much a necessity today. In addition, SEM/SEO (Search Engine Marketing/Search Engine Optimization) are terms and specialties that any smart business owner needs to know and value. Add to all this the very real and growing impact of what’s being termed “social media,” and you have some of the most powerful elements of any contemporary marketing plan. Today, businesses of all sizes and kinds choose NOT to employ at least one of these new media options at their own peril. So beware!

Blackstone, Carlyle set to buy Anil Ambani's RCOM towers

MUMBAI: Reliance Communications (RCOM) has entered into exclusive negotiations with private equity consortium of Blackstone and Carlyle to sell its tower unit, with a deal likely to happen by December, said a source directly familiar with the process. The transaction is expected to value the tower asset in excess of $3.5 billion making it India's largest PE deal till date. Blackstone is likely to be the lead investor in the buyout transaction for which discussions were now advanced. Anil Ambani-controlled RCOM may conclude a tower sharing deal with his elder brother Mukesh Ambani-owned Reliance Infotel ahead of the tower unit sale which could buoy the PE investors. "We have shortlisted Blackstone and Carlyle consortium from three initial bids, and we are talking only with them for the sale of tower unit. The commercial offer has come and we hope to close the transaction by December," said the source mentioned earlier. This source, however, declined to discuss valuation of the tower unit with 50,000 odd towers. TOI first reported that Blackstone and Carlyle were evaluating a joint bid for the tower unit, which was put on the block with parent RCOM wanting to retire a substantial part of the Rs 32,000 crore debt on its books. A second source said tower sharing deal with the Mukesh Ambani firm may help the valuation of the tower unit for which the private equity consortium had offered a base price of $3 billion. "The tower sharing deal is most likely to boost the valuation," he said, as RCOM may be eyeing a deal at around $4 billion. Mukesh Ambani's Infotel holds pan Indian spectrum for broadband wireless access, which it had won last year, and now wants to start a major roll out next year. It would make an upfront payment of around $100 million as part of this long-term tower sharing arrangement. A spokesperson for RCOM declined to comment on speculation. RIL too refused comment. The tower sharing will strengthen the tenancy ratio-the number of tenants per tower-of RCOM's tower unit, which stands at 1.74. A tower company can have more than one operator as a tenant which basically determines its profitability. An industry player says a tower company can double its tenancy ratio without making any capital expenditure. Getting on board Reliance Infotel as a tenant can easily take up the crucial tenancy ratio depending on the number of towers that are leased out. An analyst tracking the telecoms sector, on conditions of anonymity, said that tower unit's tenancy ratio, which is rather moderate right now, can easily move up to over 2 if all the towers are leased out to RIL. "It is not very difficult to have a ratio of 3 but Indian tower companies have not been able to do that successfully." Typically, a monthly rent of Rs 20-25,000 is charged by tower companies to rent out their infrastructure to operators in India depending on the location of the towers.

Westinghouse Electric Corporation enters Indian home appliances market

NEW DELHI: US-based consumer durables firm Westinghouse Electric Corporation today announced its entry into the Indian home appliances market, targeting sales of Rs 200 crore in the next three years. The company said it will invest Rs 70 crore on marketing and product development in the next three years to acquire a significant share of the estimated Rs 6,000 crore home appliances market currently dominated by Philips and other homegrown firms like Usha Lexus and Bajaj Appliances. "Our goal is to achieve sales of Rs 200 crore by 2014. We are launching our products in a phased manner starting with North India. By 2013, we expect to go pan-India," Westinghouse Appliances India Director (Sales and Marketing) R Venkat told reporters here. The company today launched kitchen appliances, including mixer, electric pressure, fryer, grill and microwave oven. It also plans to introduce airconditioners in India later. Westinghouse Electric Corporation had an annual sales of a USD 2.6 billion globally last year and has presence in various segments, including consumer electronics, lighting and domestic appliances. Hong Kong-based W-Lifestyle Ltd and Dubai-based Mapana Middle East FZCo are the global licensees of the brand, under which the Indian operations will also come. "Going ahead we believe that 30-40 per cent of our revenue will come from emerging markets. While there are already big players in India, we feel that this is the right time to enter as the country still lacks varieties in products," W-Lifestyle Limited and Mapana Middle East FZCo Chairman and Founder Bert Doormalen said. The company said its products will be positioned in the mid to premium segment of the market and will be available in traditional retail outlets. Asked if the company will look at setting up a manufacturing plant in India, Doornmalen said: "If there is economy of scale, we will definitely look at it. At present, we have tied up with local partners to make some of our products here."