Success in my Habit

Tuesday, May 31, 2011

Renault launches its premium sedan Fluence at Rs 12.99 lakh

New Delhi: French carmaker Renault has re-entered the Indian market with the launch of its premium sedan Fluence at 12.99 lakh (ex-showroom, Delhi) for the diesel variant and 14.40 lakh for the fully-loaded petrol version.

The company had partnered with Indian utility vehicle maker Mahindra & Mahindra to introduce Logan sedan in 2007, but had failed to impress Indian customers due to its dated design that led to dwindling sales of the car.

Eventually it pulled out of the joint venture and started its own 4 lakh cars a year greenfield plant in Chennai with its global partner Nissan Motors of Japan, where the Fluence is being currently manufactured.

"We are making a new beginning in India. Logan has given us a good learning about the Indian market and customers," Renault India MD Marc Nassif said. We know what the customer want and have worked hard to customise the new Fluence sedan for the local market," he added.

The twin-variant Fluence comes with advanced features like anti-lock brake system and multiple airbags but is competitively priced against other cars like Skoda Laura, Honda Civic and Toyota Corolla .

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