LUCKNOW: Godrej Appliances is on an aggressive launch drive and plans to introduce atleast one new product or model every four months.
With a number companies entering into the home appliances segment, Godrej has taken course to launching newer models and innovative products in the home appliances segment to beat the clutter and grow its market share.
Assistant Vice President, Godrej Appliances, Rajeev Dube said that they are present in all kinds of home appliances and are also testing the market for colour televisions, which was one gap in their portfolio.
"We have soft launched TV sets in Tamil Nadu, West Bengal, Kerala, Andhra Pradesh and parts of Maharashtra. We are testing the market response and have got encouraging response" said Mr Dube.
The company plans to launch either a new product or a technologically superior and innovative model of existing products very four months, he said.
The latest offering by the company has been the music-enabled refrigerators. The Edge SX Muziplay refrigerators besides working as a fridge would bring FM, MP3 music to kitchens and one can also recharge mobile sets through gadgets provided in the refrigerator.
Also Godrej plans to have its own exclusive showrooms across India and plans are underway to open them in the next couple of months.
With large number of consumer products the group would be opening showrooms, which would market all kinds of home appliances, decor, furniture under the Godrej brand name, said Mr Dube.
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