eBay census: Delhi is No.1 e-commerce hub

Kozhikode: Kerala has been placed at the 12 {+t} {+h} place in e-commerce transactions by eBay India annual census conducted among the 28 States in the country. The census covered the key trends in online buying, selling, importing and exporting, spread across top 20 e-commerce hubs and seven union territories, apart from the transactions at the State level. The top five States are Maharashtra, Delhi, Tamil Nadu, Karnataka and Andhra Pradesh. Among the 20 largest e-commerce hubs, Delhi has topped the list, closely followed by Mumbai, Bangalore, Jaipur and Chennai, while Kochi and Thriuvananthapuram in Kerala are at 19th and 20th spots, respectively. The census has found that the metros contributed 51 per cent of all e-commerce transactions and the tier II and III cities 40 per cent. The rural India accounted for the balance nine per cent. It has also emerged that Sony is the most sought after brand, followed by Nokia, Samsung, Apple and Reebok. Among the items purchased online, electronic gadgets have recorded a share of around 50 per cent. Another finding is that women are increasingly getting addicted to online shopping and are buying cosmetics, jewellery, watches and fashion and fitness equipment. Over 45 per cent of all purchases by women are in the lifestyle category. In Kochi, the top five items bought are memory card readers, console games, peelers and slicers, sunglasses and woman's perfumes. And the top five items sold are gold plated necklaces, fairness creams, artificial flowers, mangalsutra and desktop PCs. Besides, the top five brands are Nokia, Apple, Canon, Nikon and Reebok. In Thiruvananthapuram, The top five items on the purchase list are tool kits, men's wallets, 1GB RAM, dumbbells and helmets, while Web hosting services, flight games, West Asian coins, ice-cream machines and insect repellers figured at the top of the list of items sold online. The top five brands are Nokia, BlackBerry, HP and Canon, according to the census.