New Delhi: Social networking application Mig33 will come pre-loaded on low-cost mobile phones from G'Five, Intex Technologies and Zen Mobiles among others as the app maker tied up with nearly a dozen local handset makers to increase its reach in India.
Handset makers including Bharti Entreprises' Beetel Teletech, Spice Mobiles, Olive Telecom, Lemon Mobiles and Swingtel Communications that recently launched its tablet, will offer Mig33 app pre-loaded on their devices. The Android and Java based phones would also feature the app's new miniblog service that has more than 300,000 daily users.
Mig33 is an app focused on mobile phone users and has more than 55 million in its mobile community.
While the handset makers will gain access to millions of registered users and earn revenue from services like sale of virtual goods and in-game purchases, the social entertainment appwill leverage the popularity of these brands to gain further consumer exposure and strengthen its reach to over 5 million handsets in the market in 2012.
"There is a great synergy with most low-cost handset makers as they also focus on distribution of handsets in smaller towns,"said Mahip Vyas, country manager for mig33 in India. The app is witnessing a user uptake in tier II and tier III cities as consumers in these cities have greater acceptance of social entertainment applications that are available on their economical handsets. We have users from far and wide cities like Ludhiana in Punjab, Bhagalpur in Bihar, Bharuch and Vapi in Gujarat to Cochin in Kerala, he added.
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