"Duster promises to give comfort and sophistication of sedan and robust and ruggedness of SUV. It is perfectly matches with the taste of people here. We are quite optimistic about our success from Rajasthan" said said Len Curran, vicepresident, sales and marketing, Renault India.
Rajasthan contributes 4-5% of total sales for the company. In the state, base model with petrol engine in tagged at a cost Rs 7.33 lakh (ex-showroom). The diesel engines will be available in two variants - 1.5 liter and 1.6 liter both priced between Rs 7.33-8.19 lakh and Rs 8.15 lakh and 11.29 lakh respectively.
Commenting on the strategy for quick successive launches Curran said "India is among the three most important markets for us. All the European auto makers are looking for markets outside and obvious choices are Russia, China and India".
He added "For us India is very important as the market here is growing very fast. We promised to give 5 cars before the end of 2012. To ensure that Indian customers get the high class services we are selective in choosing our dealers".
After breaking its relationship with Mahindra, company is focusing on building its brand awareness. The successive launches are aimed at positioning Renault as a complete brand. "After our separation with Mahindra the biggest challenge was to establish our self as a complete carmaker. We have successfully accomplished that task. Our next target is to make achieve the target sales of 10,000 cars by 2013" said Curren.
Company is eyeing the other Asian markets too. From its manufacturing facility at Chennai Renault will export its cars to the neighboring countries. However the lack of dealers network and poor performance in European markets may well go against the company's target.
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