Pune: Jaguar Land Rover, a wholly-owned subsidiary of Tata Motors, and Chinese car maker Chery Automobile Company Ltd, have received approval to set up a new manufacturing facility in China. The equal partnership, to be called Chery Jaguar Land Rover Automotive Company Ltd, will manufacture Jaguar Land Rover vehicles and new models for a partnership brand in China.
JLR and Chery will accelerate plans to build the plant in Changshu, near Shanghai, as part of a 10.9-billion yuam (RMB) investment that will include a new research and development centre and an engine facility for production of fuel-efficient engines.
A Reuters report said that Jaguar Land Rover and Chery Automobile had laid the foundation stone for a new car factory in Changshu, China, near Shanghai. The two companies plan to complete work on the facility in 2014.
The project includes creation of a new partnership brand to assemble models tailored specifically for the Chinese market, including their marketing and distribution.
The partnership follows the rapid expansion of marquee British brands Jaguar and Land Rover in China, where sales rose 80 per cent in the first 10 months of the current calendar year.
In 2011, Jaguar Land Rover sales jumped over 60 per cent, driven mainly by the Jaguar XJ and XF models, and strong demand for the fuel-efficient Range Rover Evoque.
Chery is the largest Chinese car exporter and one of the country’s most productive automotive manufacturers, with 15 years’ experience in the automobile industry.
In 2005, sales in China accounted for 1 per cent of combined Jaguar and Land Rover sales. It is now one of Jaguar Land Rover’s main markets and is still growing.
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