Pune: Chinese telecom player ZTE Corporation, hitherto a supplier of handsets to mobile operators in India, is entering the Indian open market with smartphones and tablets.
ZTE has entered into an exclusive agreement with Pune-based Calyx Group to market and distribute its products across the country.
Xu Dejun, CEO, ZTE India, said India contributed 10 per cent to the Chinese company’s revenues and was a key growth propeller. “We are now changing our business area,” he said, adding that ZTE was targeting a place amongst the top three players in the Indian smartphones segment in the next three years.
Distribution
With a turnover of Rs 450 crore, the Calyx Group, which has interests in real estate and textiles, said it will invest Rs 500-600 crore in setting up a distribution network to sell mobiles and build the ZTE brand identity.
“We expect to sell a million units during this fiscal,” Gaurav Somani, Executive Director, Calyx Telecommunications, said. The initial plan is to launch five smartphone models priced Rs 5,000 to Rs 15,000, to be followed with high-end tablets around Diwali, Xu said.
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