Chennai:Switzerland-based PE fund, Capvent AG has picked up a majority stake of 51% in Morf India, a Chennai based water engineering company which has operations throughout South India. The capital will be deployed to develop new and innovative products, brand campaigns and expansion plans.
"Given the rapidly growing size of our industry, it's time for us to reinvent ourselves and scale up faster," MV Praveen, managing director, Morf India said. The company has also embarked on a multi-tier business network, comprising distributors , channel partners and lead generators to reach out to its customers.
Last year, Morf entered in to a brand licensing agreement with Electrolux Home Products to manufacture and market their Kelvinator range of home water purifiers and air purifiers in India and Sri Lanka. Their first RO (reverse osmosis) water purifier model Kelvinator Ayoni has already been launched in Tamil Nadu, Karnataka and Andhra Pradesh.
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