Mumbai: Bangalore-based value-added services company OnMobile Global Ltd, which had entered into an agreement to acquire the business assets of Boston-based mobile entertainment firm Livewire Mobile for $17.8 million (around Rs 105 crore), has closed the transaction.
Livewire Mobile’s portfolio of mobile music and gaming solutions and its client base, including Sprint, US Cellular and Cricket, will combine with OnMobile’s American customer base, including AT&T, T-Mobile and Rogers, to establish a footprint at six of the top ten mobile operators in North America.
The new combined entity presents a single source solution for integrated value added services (VAS) that will cater to high value subscriber segments, including youth and upwardly mobile professionals.
With global mobile operators struggling to monetise mobile data beyond core data plans, the going would not be easy for the company, given the aggressive competition in the market.
However, Harry Wang, lead mobile analyst from international market research firm, Parks Associates, said that the mobile VAS market represents an attractive opportunity for operators, who need to find an efficient means to aggregate, package, distribute, and manage content and services in order to create a differentiated user experience.
Onmobile Global Ltd is a B2B digital VAS provider, providing mobile entertainment services for top telecom operators in Asia, Africa and Europe.
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