Kochi: The Cashew Export Promotion Council’s hopes have been rekindled after its participation in the Jeddah International Trade Fair recently.
The council is hopeful of doubling cashew business with Saudi Arabia.
With adequate follow up, the quantum of exports to Saudi Arabia could be increased from the current 5,862 tonnes a year valued at Rs 231.34 crore, said T.K. Shahal Hassan Musaliar, Chairman of the council.
According to him, the council’s participation in the 25 {+t} {+h} fair has helped to create awareness about Indian cashews among prospective consumers.
The fair attracted businessmen from across the Kingdom and neighbouring Gulf States.
Musaliar also attended a meeting at the Indian Consulate office and discussed various trade issues relating to cashew.
Saudi Arabia is a fastest growing economy in West Asia with potential better than other countries in the region. Exports of cashew kernels from India to the UAE last year were 13,625 tonnes valued at Rs 550.18 crore. With a view to generating interest and educate the advantages of consuming the nuts, he said cashew kernels plain and flavoured were offered as samples to visitors.
The quality and crispness of Indian cashew drew appreciation in general at the stall.
There were also increasing enquiries, especially from buyers of bulk, on the availability of quality and different grades of cashews, he said. Brochure in Arabic and English with general/nutrition information and the council’s promotional shopping bags carrying the message “zero cholesterol” were distributed at the venue.
In addition to the council’s stall, 11 cashew exporting firms also participated in the fair.
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