India's e-commerce to zoom to $76 bn by 2020

Ahmedabad: India’s e-commerce is expected to go up from the current $1 billion to $76 billion in the next six years, by 2020.
Only in 2013, online shopping has increased by 88 per cent, according to Saran Chatterjee, Vice-President, Product Management, Flipkart India Pvt Ltd.
This phenomenal increase in e-tailing will be due to deeper penetration of Internet-based smartphones that would make online shopping easier, he said.
While Internet has now reached almost 11 per cent population of India, smartphone business is witnessing a 150 per cent year-on-year growth.
A recent report by Boston Consulting Group noted that, at present, 45 per cent of online consumers in India use only their mobile devices to access the Internet. This is expected to increase to 60 per cent over the next three years. Mobile traffic is growing at two times the rate of desktops.
Flipkart, India’s largest e-commerce platform, is now focusing on mobile phone-based retailing in which Gujarat now ranks 8th in the country. Online marketplaces are already booking 20 per cent of their orders through mobile phones while one-thirds of Flipkart’s customers now place orders this way. “Smartphones have overtaken personal computers,” Chatterjee said.
By 2015, he said, Flipkart aims to grow its merchandise value to $1 billion.
Most articles ordered online are books, electronics and accessories. While books constitute the maximum volumes handled, electronics accounts for the maximum revenue transacted.
Launched as an online books marketplace in 2007, Flipkart now offers products across over 20 categories. It has 1.40 crore registered users and daily visits of more than 20 lakh.