Owned by the world’s top emeralds and rubies-miner Gemfields Plc., Faberge is the latest in a swelling list of global luxury brands such as Burberry and Rolex to enter India, where economic expansion is spawning more billionaires than in Japan, the traditional bastion of ultra-rich in Asia. Delhi and Mumbai, India’s economic hotspots, will be Faberge’s beachhead in the country, where the jeweler will sell its products by select trunk shows for the uber-rich.
“India and other Asian markets have tremendous potential going by the reactions we got in the last few days. The relationship with Gemfields gives us a leg-up in our ability to deliver wonderful pieces. Asia has largely been an unexplored area for us and expect the next phase of growth to come from the region,” said Sean Gilbertson, CEO of Faberge.
The jeweler, which retails through 39 multi-brand outlets including Mayfair and Harrods will hold more such trunk shows in Singapore, Hong Kong and Malaysia. Products sold in India include a selection of coloured gemstones, emeralds rubies, and sapphires, and timepieces including the award-winning Lady Compliquee peacock watch. Prices range from $5000 to $3 million.
Founded in 1842, Fabergé has been one of the most reknowned brands in the world of jewelry since Peter Carl Fabergé became the official goldsmith to the Russian Imperial Court.
In its quarterly report for the period ending December, Gemfields stated Faberge’s sales transactions for the period ending 31st December 2016 increased by 48% compared to the same period in 2015, while the average selling price per piece increased by 12% over the same period.
Faberge will open two new outlets this year. Gilbertson said the brand has not been as affected by the overall slowdown in the luxury market as it deals with a smaller clientele, and its average selling price is extraordinarily high compared with most other brands.
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