MOBILE PHONE MANUFACTURING IN INDIA: TOWARDS A BRIGHTER FUTURE!

India is the world’s second largest mobile phone manufacturer after China. And with the current pace of growth, India is not far from becoming the leading handset market in the world. According to the Indian Cellular Association (ICA), the annual production of mobile phones within the country has increased from 3 million devices in 2014 to 11 million devices in 2017. India now accounts for 11 percent of global mobile production, which was only 3 percent in 2014. In fact, the telecom industry today is amongst the top five employment opportunity generators in India, creating over four million direct and indirect jobs over the next few years, according to Randstad India.

Another feather in India’s cap is that during the first quarter of 2018, India became the world’s fastest- growing market for mobile applications. In May 2017, the Indian government announced the Phased Manufacturing Programme (PMP) to promote domestic production of mobile handsets. This initiative is helping build a robust indigenous mobile manufacturing ecosystem in India, and incentivize large scale manufacturing. The PMP has successfully helped in nudging companies to move towards manufacturing from direct imports. According to the ICA, the total capital investment by device and component players by the end of 2018 under the PMP is expected to hit INR 57 billion. In fact, Pankaj Mohindroo, President of the ICA says, “I am very hopeful that in the next two years, with such conducive policies, there would be additional massive investments coming into the mobile components sector.”

With more than 100 players, the mobile phone market in India has grown exponentially in the past decade, and with the emergence of smartphones, the growth has increased exponentially.
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