Canon India to spend Rs 100 cr on advertisement this year

NEW DELHI: Digital imaging firm Canon India on Tuesday said it has earmarked Rs 100 crore for various marketing and promotional activities this year.

"Canon is undertaking various innovative marketing strategies and plans to invest approximately Rs 100 crore for advertising this year," the company said in a statement.

The company, which today announced the launch of 29 digital imaging products, said it plans to expand its customer base to five million people from one million this year.

"While last year, we acquired one million customers, we are aiming to acquire two million customers in 2011 to reach a customer base of five million," Canon India Senior Vice President Alok Bharadwaj said.

Besides, the company is also gearing up to launch its new television commercial featuring cricket icon and its brand ambassador Sachin Tendulkar on April 25, 2011.

The company today launched seven new entry-level digital cameras in the sub - Rs 10,000 category, besides it also unveiled six compact cameras from the PowerShot range, three lifestyle cameras from its IXUS range, six HD Camcorder, two Digital SLR from the EOS range among others.