MandhanaIndustries, Landmark Group ink deal to sell Being Human apparel

NEW DELHI: Mumbai-based textile firm Mandhana Industries, which has the exclusive license for Salman Khan's 'Being Human' apparel range worldwide, has signed up with Dubai-based Landmark Group to sell the clothing line in Middle East from April this year.

Mandhana Industries that has rights to manufacture, distribute and retail 'Being Human' range of garments, is also in talks with retailers in Europe while it gets ready to open flagship stores for the brand in India by March this year.

"We have tied up with Landmark Group to retail 'Being Human' apparel at over 200 stores operated by Landmark under Iconic and Splash brands (in Middle East)," Mandhana Industries, Senior-Vice President Finance and Corporate Affairs Mitesh Shah told PTI.

The brand will be launched in the region by April this year but before that it will be launched in India, he added.

As a part of an agreement between Mandhana and Landmark, the range will be sold countries in the region, including UAE, Egypt, Bahrain, Saudi Arabia, Oman, Kuwait, Jordan, Lebanon and Qatar.

Commenting on other overseas plans, Shah said: "We are also engaged in discussions with few retailers in Europe and expect to launch the label in countries like France, Germany and UK within this year."

In India, the company had planned to launch the brand last year but after delays it is likely to take place by March this year.

"To begin with we plan to open 6-7 flagship stores in India which will be operated by Mandhana and we are also in talks with other retailers to sell the range," Shah added.

The Being Human Foundation is founded by Bollywood actor Salman Khan to uplift the underprivileged. Mandhana, on the other hand supplies textiles and garments to leading Indian and international apparel manufacturers and retailers.