COCHIN: Preethi Kitchen Appliances Pvt Ltd, a leading player in kitchen appliances market in the country, has set a turnover target of Rs 560 crore for the current fiscal. The company had achieved a turnover of Rs 425 crore last year.
A leading player in the mixer grinder segment, Preethi sold 1.5 million units in the country last year. The total sales of mixer-grinders in the country stood at 6 million units. This year the company plans to sell 1.8 million units.
The company sold 2.80 lakh units in Kerala last year achieving a turnover of Rs 75 crore. This year the company has targeted Rs 100 crore turnover from the state, Mr Vijay Sreenivasan, Managing Director of the company said here.
Preethi range of appliances includes mixer grinders, induction cooktops, coffee makers, kettles and irons etc. The company has seven manufacturing units spread across Tamil Nadu and Himachal Pradesh.
