ajaj Pulsar crosses 50 lakh sales mark since its launch

NEW DELHI: The country's second largest two-wheeler maker Bajaj Auto today said its Pulsar model motorcycles have crossed 50 lakh units sales mark since its launch over 10 years ago.

"The (Pulsar) brand has crossed the landmark 5 million sales mark, while celebrating a decade of existence. Pulsar is the only brand in the performance segment which has crossed the 5 million mark in India," Bajaj Auto Ltd (BAL) said in a statement.

The company had first introduced the Pulsar motorcycles in November 2001 in two engine capacities -- 180 cc and 150 cc, it added.

The brand today has a portfolio starting from 135 cc light-sports model to 220 cc 'street-fighter' product and enjoys a market share of 44 per cent in the performance segment, BAL claimed.

"Not many brands in the Indian automobile space have crossed the 5 million mark. This holds true even for mass motorcycles. The Pulsar range has received many accolades over the years," BAL President (Motorcycle Business) K Srinivas said.

The company had unveiled the Pulsar 200 NS early this year and it is hopeful of the model doing good in the market, he added.

Bajaj plans Rs 500-cr capex in 18 months; new Pulsar by January

MUMBAI: The country's second-largest motorcycle-maker Bajaj Auto will invest Rs 500 crore to add capacity and develop a new variant of the flagship Pulsar over the next 18 months. "We are investing Rs 500 crore till FY'13 for expansion. We had already spent Rs 150 crore last year," Bajaj Auto Finance President Kevin D'sa told reporters here today. The proposed capex will include development cost of the new Pulsar, which will be based on a new technology, and will be launched in December/January, the company Managing Director Rajiv Bajaj told reporters a day after announcing the Q2 numbers. The company reported a muted 6 per cent rise in net income to Rs 726 crore for the September quarter on a revenue of Rs 5,342 crore, which rose 21 per cent as its sales volume grew 16 per cent to 1,164,137 units. The lower numbers were primarily due to a forex loss of Rs 95 crore on valuation of forward contracts that were charged to the profit and loss account in this quarter. With production of over 2.25 million units in the first half, the Pune-based company believes the momentum is in place to end the year at around 4.5 million units. "We expect to produce about 4.5 million vehicles and hope exports will surpass 1.5 million units this fiscal," Bajaj said. Exports make up 35 per cent of total sales, he added. Bajaj pointed out that there are concerns, specifically in terms of domestic motorcycle market share. "Our market share is going to stay at 27 per cent for now, but as the Boxer catches on and as we introduce the new Pulsar in January, I certainly hope that we will gain market share. I hope for 30 per cent market share by the time we finish this year," he said. As to exports, he said Latin America and African markets will be the future growth drivers. Bajaj is present in Argentina, Columbia and Peru, and is looking at entering into Brazil. "Brazil is a very competitive market and we are looking at devising business model there," International Business Head Rakesh Sharma said. It is also eyeing Thailand and Vietnam, but has no plans to enter into the Chinese market due to intellectual property rights issues, Bajaj said. Bajaj received Rs 860 crore in August and is expected to get another Rs 240 crore in the next couple of days, out of Rs 1,100-crore outstanding VAT refunds, D'sa said. The Bajaj counter gained 1.72 per cent to Rs 1,641.30 on the BSE.