Reliance Trends to launch 'Spinner by Shane Warne' in India

MUMBAI: Mukesh Ambani-led Reliance Retail's fashion apparel business--Reliance Trends--has tied- up with Australian firm lime door brands ( LMB )) to launch 'Spinner by Shane Warne' a lifestyle and sportswear collection, in the India . market.

Designed by cricketing sensation Shane Warne , the brand was created in 2009 along with local brand strategist Michele Hamdorf of lime door brands, which owns a major stake in the sports and fashion brand.

" Reliance Trends is privileged to be an exclusive partner of 'Spinners by Shane Warne' in India. We are very confident that this brand will be well-received in the Indian retail market. With cricket in the air, we believe the brand will be a great offering for our cricket-loving nation. Spinners will available at all Reliance Trends stores," Reliance Trends' CEO, Arun Sirdeshmukh, said in a statement here.

Reliance Retail is a subsidiary of Mukesh Ambani-run Reliance Industries Limited.

"Reliance Trends has a strong reputation in the global retail sector for being a progressive, growing company. It is fashion-led and value-driven with superior capabilities, including its efficiency in delivering product to market," lime door brand's CEO, Michele Hamdorf, said.