TC to invest Rs 5,000 crore for buying shares of rivals FMCG, IT and agri-products companies : YC Deveshwar

KOLKATA: ITC plans to invest up to Rs 5,000 crore buying shares of its rivals across sectors it operates in, its chairman YC Deveshwar said.

"We currently have a liquidity in our books to the tune of Rs 4,000-5,000 crore of funds. We would like to deploy it as equity investments in sectors where we operate, have a thorough understanding and hence feel safer about our investment," he told newsmen after the company's 100th AGM here on Friday.

The cigarettes-to-hotels conglomerate will look at a wide range of rival companies in FMCG, IT and agri-products for treasury investment. ITC also plans to get into dairy business, making pasteurised milk, milk powder, cheese, milk chocolates and butter, Deveshwar told the AGM. "It's actually a compliment to rivals if we invest in them. As far as I know, some of them are actually happy with our investment," said Deveshwar.

ITC's investment inEast India Hotels (EIH) andHotel Leelaventure have yielded handsome returns. The company boughtEIH shares at Rs 35, and on Friday it closed at Rs 96.05 on the BSE. Hotel Leelaventure share closed at Rs 45.75. ITC also holds stakes in cigarette companyVST Industries and food companyAgro Tech Foods, which makes Sundrop oil and ACT II popcorn.

ITC, which holds little less than 15% in EIH and Leelaventure, had at one point created a takeover threat in both these companies. Asked whether ITC may increase its stake in EIH and Leelaventure up to 25%-the new trigger point for mandatory buyout offer as per market regulator Sebi's new takeover code-Deveshwar said the company will do so if the share price is attractive. "It will be decided by the treasury. If required, we may also sell shares if prices are attractive," he said.

ITC also plans to enter the dairy business by rolling out products like pasteurised milk, skimmed milk powder, cheese, milk chocolates and butter. "We are starting a project in Munger in Bihar where we are engaged in animal husbandry project to improve the yield of cattle. The first products to be launched in the market will be ghee and skimmed milk powder," he said.

Deveshwar said in the AGM that ITC plans to turn its personal care and branded food business profitable over the next six year.