MUMBAI: Mahindra Two Wheelers reported its best monthly sales of 16,569 scooters in September, a whopping 451% increase year-on-year.
The $76.1-billion Mahindra & Mahindra group-owned company sold 1.5 lakh units in the last 12 months, riding on the back of its ‘powerscooter strategy’ targeting youth with its peppy looks and 125cc power engine. The company now looks to consolidate its position in the two-wheeler segment with its newly- launched motorcycles, said Anoop Mathur, president of the two-wheeler segment and member of group executive board of M&M.
The Mumbai-based auto major recently made its debut in the motorcycle segment with two models, Stallio and Mojo, and roped in film star Aamir Khan as its brand ambassador.
The 300cc Mojo is a lifestyle bike which the company calls the ultimate machine for motorcycle enthusiasts. Having an aspirational high-performance bike with latest global technology is expected to help M&M to make an impact in the highly competitive bike market.
“Mojo is in a sense a showcase of what we are capable of doing,” group vice-chairman and managing director Anand Mahindra told ET NOW in an interview. “It is the fastest Indian bike and it was designed with that goal in mind,” he said.
The 110cc Stallio is more of a volume winner, being competitively priced, fuel efficient and offering some new features. M&M has kick-started an online campaign to create a buzz around its motorcycles. The company has offered to hire 20 bikers to ride its bikes from Ladakh to Nagpur. After the journey, the bikers get to keep the bikes.
M&M entered the two-wheeler space with gearless scooters after acquiring Pune-based Kinetic in July last year. M&M acquired 80% controlling stake for Rs 110 crore.
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