NEW DELHI: A private media organisation, which owns exclusive advertising rights at airports in Colombo and Hyderabad , has been awarded these rights at the new Terminal-3 at Delhi airport .
Laqshya Media has been granted rights for promotions at T3, which is the eighth largest airport terminal of the world, a company statement said here.
It quoted company CEO Indrajit Sen as saying that the Laqshya Media understood how flyers move through airport networks and the advertising they engage with.
"Having profiled distinct flyer groups to identify mood, mindset, activities, dwell time and media engagement, we will provide advertisers with highly targeted opportunities".
The marketing campaigns will primarily target business travellers and professionals by engaging them at a time and place where they have the time to truly experience the product, Sen said.
T3 has outlets of most of the leading global luxury brands in its 20,000 square feet duty-free area, selling a wide range of items -- from chocolates and confectionery to liquor, tobacco, confectionery, perfumes, cosmetics and destination products.
Laqshya owns exclusive advertising rights at Rajiv Gandhi International Airport in Hyderabad) and the Bandaranaike International Airport at Colombo, the statement added.
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