NEW DELHI: Consumer electronics giant Sony India today said it expects to witness a 54 per cent jump in sales to Rs 5,700 crore this fiscal on the back of its enhanced distribution network, aggressive marketing campaign and newly launched products.
The company said it clocked sales worth Rs 2,600 crore in the first half of the 2010-11 financial year, a 46 per cent increase compared to the same period last fiscal.
"Sony aims to clock a turnover of Rs 5,700 crore this financial year, which would be a 54 per cent increase over the last fiscal," the company said in a statement. Sony India had reported sales worth Rs 3,700 crore last fiscal.
The key strategic pillars of growth include sales channel expansion, service operation enhancement, aggressive brand promotion and introduction of an innovative product line-up, it said.
The company said a major chunk of its overall sales revenue during the first six months of the current fiscal came from its 'Bravia' range of televisions and 'Vaio' computers and laptops. It also witnessed a 54 per cent surge in sales during the festive season this year vis-a-vis the year-ago period.
"All key categories of Sony have achieved very aggressive growth figures, with 'Bravia' registering 65 per cent growth from corresponding period last year, 'Vaio' growing by 160 per cent and digital imaging ('Cyber-shot' and 'Handycam') by 20 per cent," the firm said.
It also attributed the robust growth to expansion of its distribution network to 4,000 channels in the first half of FY'11, compared to 3,000 at the end of the previous financial year.
"India is amongst the top 10 priority markets for Sony and we eagerly look forward to expand our operations here... We aim to attain No 1 position in terms of market share, brand value and customer satisfaction in the Indian market," Sony India Managing Director Masaru Tamagawa said.
Sony also undertook an aggressive advertising campaign this year, which featured Bollywood superstar Kareena Kapoor in its 'Go Vivid' campaign to promote the Vaio range of laptops and computers and Deepika Padukone for the 'Superzoom' campaign promoting its Cyber-shot range of digital cameras
No comments:
Post a Comment