hennai: Parkside Hotels of the UK is entering India as a part of its expansion in major markets in Asia.
Parkside is a global hotel chain with a range of properties catering to budget and ultra luxury segments. A division of this hotel chain, Parkside Zebra Hotels, has tied up with seven hotels in India and in Nepal and is entering into management contracts in South-East Asia.
Mr Himanshu Mehta, President and CEO, Parkside Zebra Hotel, told media persons that the $140-million chain will bring in a range of brands, including the Parkside Zebra Inn for budget travellers, the Parkside Zebra Hotel in the four- and five-star category, Parkside Zebra Suites offering high end suites that could cost up to Rs 30,000 a night and the niche segment Parkside Zebra Collection that could set a guest back by about Rs 1 lakh a day.
In India it has so far signed up about half a dozen properties of three to 150 rooms under the Parkside Zebra Inn and Suites. These properties are in Amritsar, Dharamshala, Jaisalmer, New Delhi and Udaipur. The company has charted out ambitious plans to tie up more lease and management contracts and is in discussions to add 30 properties in Chennai, Munnar, Baroda, Bangalore, Nagpur, Pondicherry and Dehradun.
As a part of its expansion in Asia it has signed up 19 hotels across Pakistan, Bangladesh, Nepal, Sri Lanka, Dubai and Malaysia. A unique feature of Parkside is that its offerings are significantly lower priced than equivalent brands as its business model is low-cost while offering high-end service. Its fee structure is based on number of rooms at the hotel and there is no long-term agreement, according to Mr Mehta.
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