Bangalore: Green Mountain Coffee Roasters, a specialty coffee roaster, and Eight O'Clock Coffee Company (a Tata Global Beverages brand) have announced a multi-year agreement to make Eight O'Clock coffee, Tetley tea, and Good Earth tea available in different formats.
Financial terms of the agreement were not disclosed.
Eight O'Clock Coffee Company and Green Mountain also plan to make a select offering of Eight O'Clock coffee ‘K-Cup' packs available through in-home and away-from-home channels, as well as on GMCR's consumer direct Web sites (www.Keurig.com and www.GreenMountainCoffee.com) throughout the US and Canada beginning in fall this year.
In the US market, Tetley teas, and in the US and Canada markets, Good Earth teas is to join the ‘K-Cup' pack collection next year.
In a release, Mr David Allen, Senior Vice-President, Sales and Marketing, Tata Global Beverages' US Region said, “For generations, millions of coffee lovers have enjoyed brewing the fresh taste of high-quality Eight O'Clock coffee. Now they will have a whole new, convenient way to make America's original gourmet coffee with Keurig, America's favourite single cup brewing system.”
“We look forward to working with GMCR to make the top-selling whole bean coffee brand into a successful single cup coffee,” he added.
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