Mumbai: German National Tourism Board is launching its marketing campaigns for the Tier I and Tier II cities of the Indian market. For this, it has partnered with tour operators such as Kuoni, Thomas cook, Cox & Kings and Hi Tours.
The total budget earmarked for the marketing campaign is €2.4 lakh. “An online training programme will be a specially designed module to educate travel agents on the various offerings by Germany to reach out to our target customers,” said Mr Romit Theophilus, Director for India, German National Tourism Office.
In the first six months of the year, Germany recorded an increase of 17 per cent in visitors overnights, witnessing 1.73 lakh Indian tourist arrivals to Germany according to the latest statistics (Jan-April 2012 in comparison to the same period in 2011). Interestingly, Germany is second only to the UK in terms of visitors overnights.
“This year we will be adopting a 360 degree approach including TV, internet, radio as well as outdoor ad campaigns,” he said. It has also initiated social media campaigns across various platforms such as Facebook and Twitter.
GNTO is also planning campaigns to showcase the highlights of Germany apart from its main theme of “Affordable Hospitality.” These will include Culinary Germany, Wellness in Germany, Fairytale Land Germany, Oktoberfest, MICE in Germany, among others.
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