Earlier this year, Max and Dutch retailer Spar agreed to discontinue the partnership they had since 2004 and said they will continue their India operations separately.
"The Landmark Group has agressive growth plans for India, across various verticals; and we believe that Auchan are the right franchise partners for us, as we continue to set benchmarks in Indian retailing," said Ramanathan Hariharan, Director, Landmark Group.
The company also said that this new relationship will help them enhance the standards of hypermarket retailing in the country, besides strengthening our back-end supply chain and processes.
"We share with Max Hypermarket, a renowned retailer operator in India, the same vision of business and look forward to sharing our know-how to foster the development of its hypermarkets under our brand. We consider this new franchise partnership in India as a great opportunity for Auchan to enhance its brand on a very high potential market, characterized by dynamism and a strong economic growth", said Philippe Baroukh, General Manager, Hypermarkets of the Auchan Group.
The existing stores will be rebranded in Q4 of 2012. The franchise partnership is aimed at reinforcing the business objectives of both organizations in providing customers with best of value, choice and experience. Max Hypermarkets and Auchan plan to open 12 - 15 new stores in a year across various geographies in India.
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