The company will start its retail business under the "Q" brand name and plans to expand its reach in nearly 1,000 cities and towns by 2013 and is aiming at a revenue target of Rs 50,000 crore by the end of two years. The five states where the retail venture would be launched on Wednesday are Uttar Pradesh, Uttarakhand, Rajasthan, Bihar and Jharkhand. "It has started with Rs 3,000 crore and it may touch Rs 10,000 to Rs 11,000 crore. It may touch that figure," Subrata Roy Sahara, managing worker and chairman of the company, told TOI when asked about the investment in the venture.
"India is a huge market. But adulteration is a huge problem. It is an emotional decision. So, I thought why not provide clean food. This is a good business, it is good for the country and good for the organization. The top priority is quality," Roy said. He said the Sahara Q shop will sell products under 73 different categories, which include staples, processed food, personal care products, home care products, general merchandise and lifestyle products at competitive prices. Roy said stringent quality control tests would be done to shut out any adulteration.
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