Kolkata: Samsung , Sony and Nokia have emerged as the most attractive brands in the eastern part of the country, according to a study by Trust Research Advisory (TRA).
These brands have also been found to be top three most attractive in the country, India’s Most Attractive Brands 2013, noted.
According to Sachin Bhosle, Research Head, TRA, a brand insight company, the “report will be released annually, beginning this year.”
While ITC emerged as the 13th most attractive brand in Kolkata and 17th in East; Tata, Lux, Hero MotoCorp, Bata, Godrej, Philips, Britannia, Airtel, and Vodafone were among the top 20 attractive brands in the region.
Meanwhile, asked if Aditya Birla Group-owned brands would be impacted with Group Chairman Kumar Mangalam Birla’s name being dragged into the coal block allocation scam, Bhosle said: “I don’t actually think so because there are several brands which carry residual trust with them. I don’t see that it will impact the attractiveness quotients of the brands under the group immediately.”
He added: “There are several things that determine trust in a particular brand” and it should not be hurt due to “any such situation”.
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