Keys Hotels, a mid-market brand of New York-based proprietary fund, Berggruen Holdings, is aggressively stepping up expansion in the country with plans to have 100 hotels by 2018, up from 36 now, as part of its growth strategy in Asia's third largest economy.
A few days back, it took over the management of Ras Resorts in Silvassa, adding 85 more rooms to its inventory of 1,500 rooms. Keys, in which its MD & CEO Sanjay Sethi too owns a significant equity stake, has been active in India since 2007.
The young hospitality company will use a mix of business models, including the management format, to ramp up the number of properties to 100 in the next five years.
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