Xiaomi largest exclusive brand network in India's offline market: Study

Xiaomi, a Chinese electronics-maker, has the largest brand network in the Indian offline market with 2500+ Mi store, 75+ Mi homes and 20+ Mi studio, as per the survey of 700 brands which was done by industry player, Channelplay.

In a study of 11 products-based industries, South-Korea's electronics major Samsung emerged as a second most dominant player, followed Café Coffee Day (CCD), Dominos India and Bata which made up the top five.

The study indicated that among these top 5 brands with the largest exclusive retail network in India, Xiaomi was 44 per cent bigger than the Samsung and 48 per cent than CCD.

"The growth in offline retail is largely motivated by the increasing need of experiential buying by Indian consumers. A large proportion of consumers prefer a physical product experience before buying while some are reluctant in making financial transactions online, especially for high value products. This has largely established the need for brand experience store," said, Mr. Sundeep Holani, CEO, Channelplay, a retail and channel solution provider.

In Indian smartphone market, Xiaomi has grabbed the top spot with the share of 26 per cent, followed by Samsung’s share which is of 20 per cent.