Apple has started assembling its affordable second-generation iPhone SE (2020) in India that will reach authorised retail stores and online channels very soon, as per the company’s statement.
The company is targeting Android mid-segment users along with the aspirational iPhone seekers. It introduced the new iPhone SE to India, which is similar in looks with Apple iPhone 8 but with the power of iPhone 11, costs just Rs 42,500 (US$ 602.9).
"New iPhone SE packs our most powerful chip into our most popular size at our most affordable price and we're excited to be making it in India for our local customers," said Apple in a statement.
Apple supplier Wistron is responsible to assemble the new iPhone at its Bengaluru facility.
The Cupertino-based tech giant became the first US company to cross the US$ 2 trillion-mark last week and is currently assembling four high-selling iPhones in India: iPhone 11, iPhone XR, iPhone 7 and new iPhone SE.
According to Mr Navkendar Singh, Research Director, Client Devices and IPDS, IDC India, the new iPhone SE is finding good grip in the India market, mainly as it is a new iPhone from Apple at an attractive price point.
"Given its attractive price point and expected price aggression by brands and channels (online platforms) during the next few festive months, we should see the new iPhone SE to further find good traction in next few months," said Mr Singh.
There are not many options available for people who prefer a smaller pocket-sized phone as phones are getting bigger in size.
Apple started assembling iPhones in India in 2017. Currently, iPhone XR and iPhone 11 are being assembled by Foxconn at its Chennai plant and iPhone 7 and new iPhone SE by Wistron in Bengaluru.
Original iPhone SE and iPhone 6s were assembled by Wistron but those were discontinued in 2019.
According to Mr Prabhu Ram, Head- Industry Intelligence Group (IIG), CMR, with the iPhone SE 2020, Apple has added a new chapter to its rather impressive India growth story.
"The iPhone SE 2020 has been doing exceptionally well, capturing 8 per cent market share of the total premium smartphones shipped during Q2 (second quarter)," said Mr Ram.
The new iPhone SE is considered as powerful and compact as it has a 4.7-inch Retina HD display, Touch ID, A13 Bionic chip that enables great battery life and the best single-camera system.
In June quarter the company grew two per cent, said Apple CEO Mr Tim Cook and the company witnessed a strong iPhone SE launch amid great customer response.
"The combination of the smaller form factor and an incredibly affordable price made the iPhone SE very popular. iPhone 11 is still the most popular smartphone, but iPhone SE definitely helped our results," Mr Cook said.
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