After working women, Tanishq to launch sub-brand for youth

MUMBAI: Tata Group's jewellery brand Tanishq, which has launched a sub-brand ,'Mia', for working women, is now targeting the youth. "After 'Mia', we are planning to introduce another sub-brand, comprising gold and diamond jewellery, especially for the youth. We may possibly launch it next year," Tanishq Vice-President, Retail, Marketing and Merchandise, Sandeep Kulhalli told PTI here. 'Mia' brand is meant for women on the go, who are engaged in various professions and have a well-established accessory ensemble, unfortunately excluding jewellery, he said. With over five million working women in the country, which will keep on increasing, this segment has a huge growth potential, Kulhalli stated. "This collection is high on design quotient, light in weight, affordable and apt for today's modern woman. Mia has over 100 designs priced at Rs 5,999 onwards and the collection is available across the 130 Tanishq outlets in over 76 towns." Talking about the overall revenue, he said the company is expecting about 30-40 per cent topline growth this fiscal year compared to FY11, on the back of retail expansions. "We are targeting to open about 10-15 stores every year, especially in the tier II and III cities, where the growth potential is huge, apart from strengthening the existing tier I spread," he added.