Bangalore: Google India on Tuesday unveiled a new format for media advertisements to target, pay for and experience video ads on its Web search engine.
“The new ads format is designed to ensure users find the information they are looking for and enable advertisers to reach potential customers with the right information,” Google India sales head, Mr Praveen Sharma, said in a statement here.
As a standalone format designed to put video ads front and centre, the search target is automated.
“The format is launched with Star TV campaign built around its new channel Life OK. The media and entertainment category search volumes have shown phenomenal growth. In the last two years, the query volumes have grown at 125 per cent year-on-year,” Mr Sharma said.
“Our research has shown that a substantial number of users are looking to watch the movie trailer or TV show clips on the search results page, which translates into a high response rate for this ad format,” Mr Sharma noted.
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