Success in my Habit

Wednesday, December 14, 2011

Apple and Google dominate smartphone space while others scramble

Google’s Android platform and Apple’s iOS dominated the U.S. smartphone space in 2011 while a number of companies that helped shape the market as we know it were forced to reboot. Market research firm The NPD Group on Tuesday issued a report on the smartphone market through October 2011, stating that Android and iOS extended their lead while companies like RIM and Microsoft scrambled to reform their respective strategies. Google’s Android platform represented 53% of the U.S. smartphone market through October in 2011 and Apple’s share grew to 29%. RIM’s market share with the BlackBerry OS dropped to 11% and Microsoft’s Windows Phone continued to struggle out of the gate with less than 2% of the market.

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