Bridgestone, the world's leading tyre and rubber manufacturer, inaugurated its first Concept Store in Pune. The concept store aims to change the tyre buying experience while building a retail identity for the tyre maker.
The global player, which is in the process of setting up its second manufacturing plant near Pune, will add more concept stores across the country.
H. Mori, director sales and marketing, Bridgestone India Pvt. Ltd said, "The concept store is a unique retail concept which we are introducing as a part of our aggressive expansion strategy. This initiative will add a new dimension to the retailing of tyres in the region through our unique business model of environment friendly, safety and reliability norms that will be adhered to through our direct and indirect business operations. The concept store besides having our complete product range and services will offer a new experience in tyre buying for the customers."
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