Kochi: Strengthening its product offering further in the Indian market, Apollo Tyres has introduced its premium European brand, Vredestein in the country.
Vredestein brand, known for its designer and high quality tyres, is entering India with tyre sizes of 15" to 20", primarily catering to the luxury coupes, premium luxury sedans and SUVs, with speeds upto 240 to 300 kph. This, the company says, would complement the existing product range from Apollo Tyres in the passenger vehicle tyres space.
The tyres being introduced currently, under the Vredestein brand, are Ultrac Sessanta, Ultrac SUV Sessanta, Ultrac Cento and Sportrac 5, all with the signature touch of renowned automobile designer, Giorgetto Giugiaro.
A major differentiator for this 100 year old brand, Vredestein, which we are introducing today for the Indian customers, is its premium styling and ultra high performance, the two most important factors considered by owners of luxury cars, before buying a tyre,'' said Onkar S Kanwar, chairman of Apollo Tyres Ltd
Manufactured in the state-of-the-art facility in Enschede, in The Netherlands, brand Vredestein is used by a whole range of luxury vehicles across the European Union, the United States, the Middle East and China
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