Fittr, a Pune-based online fitness startup, has raised US$ 2 million in pre-series A funding from Surge, Sequoia Capital India’s rapid scale-up programme for early-stage startups in India and Southeast Asia.
The startup was founded in January 2016 by Mr Jitendra Chouksey. It is an online fitness community that have over 850,000 members. The company was bootstrapped and has been profitable since inception, achieving a cumulative revenue of US$ 13 million, the company said in a statement.
“...Our vision is to become the leading global social platform and marketplace for fitness coaching, and the confidence shown by Surge in this vision is a shot in the arm for Fittr," said founder Mr Jitendra Chouksey.
Fittr offers free access to diet and training tools, over 5,000 healthy recipes, live fitness sessions with experts, Q&A with coaches, and connects users to a community of fitness experts and enthusiasts. Personalized nutrition and exercise plans to reach their health and fitness goals are offered on a subscription basis. These customised plans are provided by one of Fittr’s 200 certified coaches. Consultation call with the coach, as well as weekly check-ups on their progress is available via the app in the subscription scheme.
Till now, the start-up claims to have transformed over 100,000 people and 30 per cent of their user base is global, spread across the US, UK, Australia, UAE and Canada. The central philosophy underlying Fittr is to encourage the end-user to transform and inspire others to get fit, said co-founder Mr Sonal Singh.
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