The Government of India plans to develop an AVGC (Animation, Visual Effects, Gaming and Comic sector) Centre for Excellence along with the Industrial Design Centre of IIT Bombay. “The Centre will provide a place where different technologies, developments in the field of animation, gaming will be brought to one place. It will also train the thought leaders in the field of AVGC,” Amit Khare, secretary, Ministry of Information and Broadcasting said. The centre is likely to come off the ground in the next one-two years.
According to Khare, the M&E sector has a huge growth potential and is already currently growing at nine percent. Within the M&E sector, the AVGC sector is growing even faster at around 29% while audio visual sector and services is one of the champion sectors identified by the Government of India growing almost at the rate of 25%.
Khare also highlighted that the entire M&E industry, but for a few interventions from the Government, is totally a private-led initiative. And even while the Government is closely coordinating on developing the AVGC Centre for Excellence, the underlying policy of the Government is to act as a facilitator where it requires any intervention, not as a regulator. He further stated that there is a huge market for gaming globally and if the country can go by having ‘Make in India’ for the world, that is, it develops Indian stories for audiences across the globe, the sector will see a great success.
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