AHMEDABAD: The Kaira District Co-operative Milk Producers' Union, better known for its Amul Dairy, will promote energy efficient stoves in rural Gujarat. It tied up with Envirofit India, part of US based tax-exempt corporation to replace traditional chulha with specially designed stoves.
Kaira Union will offer subsidy to its farmer members producing milk for Amul Dairy. Envirofit will market stove that has been designed to reduce smoke, biomass fuel and cooking time. It is claiming to have designed stove that will improve wood combustion. Envirofit is also exploring possibilities of garnering revenues by participating in carbon credit trade by demonstrating savings of woods.
"Women in poor farmer families are dependent on woods to cook meals in unhealthy environment. We have observed that conventional system of burning woods in chulha is affecting women's eyes and lungs adversely. We want them to adopt healthier practices and also save precious woods," said Kaira Union MD Rahul Kumar.
He added that farmers affiliated with Amul will get subsidy worth Rs 200 on purchase of stove priced at Rs 1,900. Kaira Union affiliate charitable trust Tribhovandas Foundation's health workers will demonstrate benefits of stove designed by Envirofit.
Commenting on tie up with Kaira Union, Envirofit India MD Harish Anchan said, "We will be able to spread our network in parts of Gujarat to promote stoves designed for better combustion, which will improve health of women. Rural Indian women and their small children suffer from headache as they inhale smoke and carbon monoxide in kitchen. Even today, half of Indian population cook without LPG and depends on woods and kerosene."
Last week, he visited Anand and Kaira districts in Central Gujarat to establish dialogues with farmers and health workers who will run the campaign in the villages. Envirofit is also designing stoves to suit the different utensils used in parts of the India. It is claiming to have sold three lakh stoves in South India. Anchan stated that health workers would sensitise women about ill effects of traditional chulha.
To begin with, stoves will be sold in 100-200 villages. "Our idea is to create demand for stoves and healthy cooking practices. It will enable the stove makers to produce it locally and reduce costs," said Kumar.
Success in my Habit
Showing posts with label Amul. Show all posts
Showing posts with label Amul. Show all posts
Tuesday, March 13, 2012
Wednesday, January 25, 2012
Amul to hot up frozen yogurt market
VADODARA: Dairy major Amul is now eyeing the growing frozen yogurt market in the country. The Gujarat Cooperative Milk Marketing Federation (GCMMF) that markets brand Amul has launched frozen yogurt - a first-of-its-kind product offering from Amul's basket. Frozen yogurt, a tangy combination of ice-cream with probiotic yogurt, is a globally established category.
Amul's move comes at a time when a string of frozen yogurt chains are entering the country riding on the healthier , guilt-free dessert plank creating a space within the traditional ice-cream market.
If US-based yogurt brand Red Mango has made a debut in the Indian market this month following the Canadian yogurt chain Kiwi Kiss, which had forayed in the Indian market last year, Singapore-headquartered yogurt brand Berrylite is firming up its plans to open outlets soon.
But home-grown Amul is set to give these brands a run for their money as it plans to launch the new product across 70,000 outlets across the country in the first week of February against nearly 40 outlets managed by the international brands. India's organized ice-cream market is estimated at Rs 1,200 crore and Amul currently commands 40% market share.
With the launch of this new product under the brand name - Amul Flaavyo - Amul wants to revolutionize the ice-cream market while becoming the "first mover" in this new category among Indian companies. "We are expecting that the frozen yogurt highway would account for 5% of total ice-cream sales," GCMMF's managing director R S Sodhi told reporters.
"As many are becoming health conscious, the market for frozen yoghurt is going to grow. We estimate that it would expand the market by increasing customer base. Essentially it would not only convert non-consumers of icecream into eaters but also increase frequency of ice-cream consumption," Sodhi said.
The Amul frozen yoghurt is presently available at select Amul scooping parlours. Amul has a chain of 500 scooping parlours across the country. Initially, the dairy giant has introduced the product at its scooping parlours at Rs 35 per scoop (against Rs 100 per scoop charged by international brands).
"In February first week, we will launch consumer packs across the country while making Amul Flaavyo Frozen Yogurt available in smaller packs in two flavours - mango and strawberry," Sodhi said.
Amul's move comes at a time when a string of frozen yogurt chains are entering the country riding on the healthier , guilt-free dessert plank creating a space within the traditional ice-cream market.
If US-based yogurt brand Red Mango has made a debut in the Indian market this month following the Canadian yogurt chain Kiwi Kiss, which had forayed in the Indian market last year, Singapore-headquartered yogurt brand Berrylite is firming up its plans to open outlets soon.
But home-grown Amul is set to give these brands a run for their money as it plans to launch the new product across 70,000 outlets across the country in the first week of February against nearly 40 outlets managed by the international brands. India's organized ice-cream market is estimated at Rs 1,200 crore and Amul currently commands 40% market share.
With the launch of this new product under the brand name - Amul Flaavyo - Amul wants to revolutionize the ice-cream market while becoming the "first mover" in this new category among Indian companies. "We are expecting that the frozen yogurt highway would account for 5% of total ice-cream sales," GCMMF's managing director R S Sodhi told reporters.
"As many are becoming health conscious, the market for frozen yoghurt is going to grow. We estimate that it would expand the market by increasing customer base. Essentially it would not only convert non-consumers of icecream into eaters but also increase frequency of ice-cream consumption," Sodhi said.
The Amul frozen yoghurt is presently available at select Amul scooping parlours. Amul has a chain of 500 scooping parlours across the country. Initially, the dairy giant has introduced the product at its scooping parlours at Rs 35 per scoop (against Rs 100 per scoop charged by international brands).
"In February first week, we will launch consumer packs across the country while making Amul Flaavyo Frozen Yogurt available in smaller packs in two flavours - mango and strawberry," Sodhi said.
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