ew Delhi: In a bid to give a fillip to the ‘Incredible India' campaign and cinema as a sub-brand of Incredible India at various international film festivals and markets abroad, the Ministry of Information and Broadcasting and Ministry of Tourism on Thursday signed a memorandum of understanding to provide support for film tourism.
According to the MoU, the Ministry of Tourism will provide budgetary support for identified film festivals and provide a single window clearance for film shooting permissions. It will create a film tourism vertical, promoting India as a filming destination both for domestic and foreign film producers.
The Ministries would constitute a National Level Committee for coordination with various stakeholders for promotion of India as a tourism and film destination. The Committee will initiate dialogues with the State Government and Union Territories within India for development of locations for film shootings.
“India produces a large number of films which are a brand in themselves and as a destination we are quite attractive. The idea is to synergise the attempts of both the Ministries,” said Ms Ambika Soni, Information and Broadcasting Minister.
The MoU is expected to increase world tourist arrivals in the country from 0.06 per cent to 1.0 per cent by the end of the 12th Five-Year Plan. This would result in achieving 11.37 million foreign tourist arrivals by 2016, as compared to 6.29 million foreign tourists in 2011. “The additional 5 million inbound tourist would create three crore jobs in the country,” said the Minster of Tourism, Mr Subodh Kant Sahay.
Last year, the I&B Ministry had tried to integrate the brand ‘Cinemas of India' with the ‘Incredible India' campaign at the Cannes Film Festival.
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