Kolkata: India's premium car rental company Eco Rent a Car has launched two co branded stretched limousines in Delhi and Mumbai respectively with leading American personal care and glamour brand Estee Lauder.
Eco Rent a Car director Rajesh Loomba feels that the premium car user segment is recession proof and is confident that the top end of the Indian retail market will spend on such experiential travel products as travelling in a Limousine.
With the wedding season just around the corner, Eco's alliance with Estee Lauder is significant. Chrysler Limousine and Estee Lauder is trying to find common consumers in the wedding segment. It has become an essential ingredient to add glamour and class to the wedding, making it a perfect choice for the bride & groom.
"Limousine is also a perfect gift to make someone feel special, it can be customised to offer a personalised service and clients can also order fine wine, flowers, cake or balloons, to be included with the Limo. The Limo is slated to replace the conventional doli," Mr Loomba added.
The wedding packages start at Rs 51,000 for four hours for a decorated Limousine.
Imported from USA and manufactured by Chrysler Corporation, USA, these limousines shall be parked in prominent locations in Delhi and Mumbai respectively and shall be available on hire for as less as Rs 30,000 for a four hours nightlife or corporate package and Rs 6000 for each extra hour and 10 kms.
Elaborating further, Mr Loomba said, "We are witnessing unprecedented response to our limousines in Delhi and NCR. The fact that it is an original American made Chrysler Stretch Limousine and not a country made copy-cat limo, has wedding organisers contacting us for bookings months in advance. Delhi's elite socialites and urban youth along with corporate, and hotels are those who have already made bookings with us and we expect this demand to multiply as we approach the festive season."
Eco Rent A Car has close to 1100 vehicles in its fleet and is one of the largest luxury car rental companies in India with office in all major metro cities providing services in 45 cities in India. The company plans to import several such super luxury vehicles for the automobile lovers and offer them through their outlets in Hyderabad, Bangalore, Pune, Chandigarh and Chennai.
No comments:
Post a Comment