Chennai: H & R Johnson, a division of Prism Cement is investing Rs 400 crore for the expansion of its industrial tiles manufacturing facility at Dewas, Madhya Pradesh.
With this, the company's capacity will go up to 54 million square meters per annum.
The company is investing in the expansion to cater to demand from small and medium firms across the country, said Ravi Aravamuthan, General manage, H&R Johnson India.
"The small and medium enterprises segment has the potential to provide greater acceleration to the industrial business. H&R Johnson sees the potential to engage with the small and midsize enterprises in India to deliver best industrial flooring solutions at competitive economics. Apart from our wide range of industrial solutions portfolio catering to over 20 industry types, we have basket of products to combine aesthetics and industrial functionality to suit unique requirement of various SME units," he said.
The Industrial flooring category accounts for about 7% of the overall Indian ceramic tile industry. Johnson Endura enjoys market leadership in this segment with over 50% market share, according to the company.
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