Bengaluru: In a bid to increase collaboration among Indian and European companies, the European Business and Technology Centre (EBTC) has launched a new centre in Bangalore.
The centre, an European Union (EU) co-funded venture, will enable Indian businessmen to tie up with European businesses in the areas of clean technology and collaborate in areas of research. For example, an Indian entrepreneur can go to the Bangalore centre and see how the technology works, rather than wait for months to see the product. This is enabled through video conferencing systems in the EBTC and live interactions with experts are also facilitated, according to EBTC officials.
Clean technology refers to energy efficient technology used in every day lives using renewable materials and energy sources to reduce the use of natural resources and eliminate emissions and wastes. Leena Pishe Thomas, regional manager, EBTC Bangalore, told Business Line that the collaboration aims to open up doors for European companies that are in the midst of a recession but at the same time have growth aspirations.
More opportunities
According to Pishe, it would work both ways. “ Despite having good products, high costs coupled with shrinking of existing markets are forcing European companies to look for opportunities in countries such as India and collaborate with Indian entrepreneurs,” she said.
Industry watchers say that Indian companies that are in the business of clean tech will benefit by understanding and collaborating with European companies for technology, intellectual property and research.
EBTC counts Cambridge Cleantech, European Renewable Energy Council, Fraunhofer Institute as some of its partners.
In Europe, EBTC partners include business and research organisations working on energy, biotech, environment and transport.
EBTC, which has a tie up with the European Investment Bank, will help in arranging finance for projects. According to 2010 data, trade between India and Europe stood at $74.5 billion.
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