75mn households in India are ecommerce ready but less than 10mn actually transact

According to a study released by Internet and Mobile Association of India (IAMAI) and Intelink Advisors, there are around 75 million households (150 million people) in India, who are ready for ecommerce transactions today but, less than 10 million are engaged in active ecommerce. Citing the key reasons for this mismatch between potential and actual ecommerce consumers, the study states holds lack of trust, fulfilment issues, shopping experience as major impediments.The study adopted criteria of income, education and occupation to arrive at the number of household capable of ecommerce.
According to IAMAI, the current size of ecommerce market in India is about US$ 10bn and the size of ecommerce in India by 2024-2025 can reach between US$ 70 billion – US$ 150 billion and the potential is between US$ 125 billion – US$ 260 billion. The ‘Core’ potential of for consumer ecommerce is likely to increase to around 230 million households or 460 million individuals by 2024-2025, as the ‘Low SEC’ is set to increase at lower rate with about around 174 million individuals capable of ecommerce.